Discover the world of My.Avatar by Police in Portanuova

Portanuova neighborhood becomes a Metaverse where you can travel and immerse yourself in Audacity Land, the virtual space created by the Police brand, and try the new Police To Be My.Avatar fragrances.

On 11 and 12 May, from 10.30am to 7.30pm, in Piazza Gae Aulenti there’ll be two suggestive reproductions of the perfume’s iconic skull-shaped packaging.

Take advantage of it and put on your virtual reality viewers to set off and discover Audacity Land, the Police metaverse.
Don’t miss the chance to preview the Enchanting Suite, the room dedicated to fragrances which will be interactive for this occasion.

On Saturday’s 11 May afternoon, Ginevra Iorio and Federico Gaggio, well-known faces on social media, will also be present to travel with us into the Metaverse of irreverent style and audacity proposed by the made in Italy brand.