Air Action Vigorsol presents the “Self-Liberation Days”

On this occasion, Piazza Gae Aulenti in Portanuova will come alive with an installation of great symbolic value, created in an extra large version to represent the significant concept, center of the new Air Action Vigorsol commercial: “Self Liberation”. The concept is an invitation for everyone to reveal their true selves without fear of prejudice and to free themselves from the standards and stereotypes that society sometimes imposes.

This same message will be at the heart of street artist Greg Goya’s work, who will entertain the audience with a live art performance on Saturday, July 6th, starting at 4:30 PM. The artwork will be completed thanks to the interaction of passersby, who will have the opportunity to be protagonists.

Additionally, throughout the entire day, both Friday, July 5th and Saturday, July 6th, product samples will be distributed, allowing everyone to experience the full freshness of Air Action Vigorsol chewing gum.