Spread Your Love in Portanuova with FRA!

We are in the middle of June, the month of Pride, which has visited so many cities around the world already. In preparation for the Milan parade on June 29, in Portanuova we are getting ready for Love Week, a week of art and creativity to celebrate values such as inclusion, diversity and freedom, in short, love, in all its forms. From June 25 to July 2, Piazza Gae Aulenti will become the beating heart of the Spread Your Love initiative, hosting an extraordinary work of Doodle Art, which artist Francesco Caporale, aka FRA!@fradesign.it, will create in real time, to the wonder of all the passers-by and residents of the neighborhood. 

A real live performance dedicated to love and inclusiveness, which you can attend until June 29, accompanying with your eyes the inspiration of FRA! @fradesign.it! 

From June 20 to July 2, you will have the opportunity to reserve the gadgets of the event through the Portanuova Milano app and take away with you symbols of the initiative. 3,000 unique graphics created by FRA! @fradesign.it in his iconic style and 3,000 Cahier Volant by Moleskine, perfect for collecting all your personal inspirations and thoughts.
For example, what is love to you? Make your mark at Moleskine with a drawing or message. You can, also, personalize each Cahier with a heart stamp at the Moleskine Store in Piazza Gae Aulenti.

From June 29, once the artwork is finished, it will be accessible to the public, who will become its real protagonists!

You will have a unique opportunity to immerse yourself in the central point of the work for memorable shots: get in the “Spread Your Love” mood by participating in a very special contest on our social channels. 

How? It’s simple, go to the center of the artwork in Piazza Gae Aulenti, take a picture of yourself, post it on your Instagram profile (post or story) and tag @portanuovamilano. The 10 most beautiful and original photos will be awarded with a brand new artwork made by FRA! @fradesign.it. Up for grabs for you are 10 panels made from this amazing love portal. A work of art that does not end, therefore, with the event, but that can reinvent and evolve in line with the values of recycling and environmental sustainability. 

Click here to find out more about the initiative and get ready to unleash all the love in you.