PoP XMAS: the Christmas magic in Portanuova

From 30 November to 6 January, Christmas in Portanuova comes alive with unique atmospheres, thanks to immersive installations, French Christmas markets and many special opportunities for your Christmas shopping among the neighborhood stores. Get ready for unforgettable experiences with the people you care about most.

The opportunities also continue online with Christmas promotions on the Portanuova Milano app.

Get ready for a unique atmosphere! The streets of the district, especially Via Capelli and the Bridge crossing Melchiorre Gioia, will be illuminated by Christmas lighting: a warm and enveloping play of lights, with more than 10,000 micro LEDs, designed to create an evocative atmosphere that will immediately immerse you in the Christmas spirit.

And right in the heart of Piazza Gae Aulenti, you will find the big surprise of this Christmas. Right here the PoP XMAS Tree in Portanuova awaits you, a luminous tree of more than 13 meters, with an interactive path animated by a series of immersive rooms, to be explored in a real journey. By booking your entry on the Portanuova Milano app, you can discover five fantastic settings with your own eyes.

Santa’s Home: a warm and cozy living space where you can take a souvenir photo in digital format and, by reserving a dedicated slot in the app, there will also be Santa Claus to do the honors with an amazing set of gadgets offered by the Portanuova stores.
Find Your Gift:do you love the surprise effect of Christmas gifts? In this room you can discover all the PoP XMAS custom filters and share your photos on social media. Just frame the QR Code you find among the gift packages in the chalet. Tag @portanuovamilano and help expand the PoP XMAS family.
Sleight Adventure: get ready to experience the thrill of a full-speed downhill ride in Santa’s sleigh. Put on the virtual reality visor and enjoy the downhill ride!
Sharing Xmas: enter Santa’s garden, made even more special by a space where you can express your Christmas thoughts. Light the tree that represents the value you care about most and find out which ones get the most votes.
Cookie for Santa: on the way out, you will receive a delicious Portanuova cookie, a small gesture to share the joy of Christmas with the neighborhood community!

A reminder that in order to make your Christmas even more special with PoP XMAS, only during specific times you will be able to enjoy two additional fantastic experiences. Hurry, available seats are limited! Make your reservations through the Portanuova Milano app:

Meet Santa Claus, who will greet you in Santa’s Home by welcoming you.
Pick up your personalized Christmas ball at a magical mountain chalet in Piazza Alvar Aalto.

But it doesn’t end there! The magical holiday atmosphere continues with the French Christmas Markets that will animate Piazza Gae Aulenti with French handcrafted products such as bijoux, soaps and fragrances, Provençal tablecloths and other gift items. There will also be no shortage of opportunities for gourmet snacks including Breton cookies, crêpes, candy, chocolate and mulled wine as well as a dedicated oyster and champagne aperitif area.

What are you waiting for? Get wrapped up in the PoP XMAS Christmas mood to brighten up and make the holidays unforgettable among immersive experiences, walks under the lights, shopping opportunities for all your gifts. Book your experience on the Portanuova Milano app now.