Blue of a kind

Blue of a Kind is a fashion design studio of high-end and single-brand products born in 2018 and known as the “upcycled” denim brand with a great focus on sustainability.

What makes this brand even more unique is the philosophy on which it is based: working “everything that already exists”. The garments are in fact made starting exclusively from existing clothing; therefore, their heritage is maintained and each piece is different and perfect in its imperfection.

Consistent with the nature of the Portanuova neighborhood, the first neighborhood in the world to be a LEED&WELL for Community candidate, Blue of a Kind is a brand with a totally sustainable DNA: one more reason to come and discover “where blue becomes green”.