In Portanuova shopping rewards you and takes you to the cinema

Portanuova combines unique skyline and opportunities. However to better navigate inside it, you could need a digital map.

The Portanuova Milano app takes you into streets, green spaces and squares, among unmissable events, workshops, special offers, shops, restaurants and much more. With continuously evolving services, the app is the right reference to enjoy your best experiences in the neighborhood, hosting a careful selection of activities and venues in line with the values ​​of the community, including conscious shopping, good food, art and cinema. 

We are also working on something new. There is no lack of surprises in Portanuova!

Maybe, it could happen while hanging out in Piazza Gae Aulenti to come across some actors and characters with a familiar face.

In autumn the new film by Il Milanese Imbruttito “Ricomincio da Taaac” will be released indeed in cinemas, shot in the most iconic district locations, which have been transformed into an open-air film set, to host the Milanese Imbruttito adventures. To celebrate the release of this movie and reward those who attend the district every day, Portanuova gives the opportunity to win cinema tickets for free. 

How? With the new “Portanuova Instant Win” competition! From July 1st to September 22nd 2024, you can shop with the Portanuova Milano app or at the local shops and enjoy in this initiative. You can win instantly two tickets for “Ricomincio da Taaac”, out in cinemas from September 26th, as well as shopping vouchers up to €50.

PARTICIPATE VIA APP
If you order food take away, buy a ticket to attend an event, use smart mobility services or local laundry on the Portanuova Milano app, you’re able to play! With a minimum spending of €5 you just need to scan the receipt in the appropriate section of the app to immediately find out if you have won. 

ADHERING STORES IN PORTANUOVA
Immerse yourself in a complete shopping experience: clothing, health and well-being, food, tech, entertainment; the offer is really huge. Find out all the involved stores in Portanuova: Aalto-IYO Omakese, Al Mercato Steaks & Burger, Al Mercato Street, Batukada, Blue of a Kind, Bullfrog, EL&N, Farmacia Dr. Max, Gallo, GROM, Hairbar, LEGO, Levi’s, Macha Cafè, Miscusi, Moleskine, Nike, Pandeus, Feltrinelli Café Edit (excluding Feltrinelli Bookstore), Spontini, That’s Vapore, Tripstillery, Under Armour, Venchi, Webidoo Store.

It is possible to participate with each 5€ minimum receipt. With BAM Friends there is the chance, for each single expense, to make a double play!

The winners will receive their prizes directly via email with all the instructions on how to use them. Try and try again, as many times as you want.  

Good luck!

Read the complete regulation.