Fabio Novembre and Portanuova: 3 new spaces dedicated to shopping

Portanuova has received a new development for an increasingly enjoyable shopping experience.

From the meeting with Novembre Studio, a Milanese company led by the Italian architect and designer Fabio Novembre, the project for the creation of three pop-up stores installed in the Portanuova areas was born: two in Piazza Gae Aulenti and one located in via Vincenzo Capelli.

For Novembre Studio, the project was guided by a strong spirit of connection with the innovative architecture and the increasingly inclusive community of the neighborhood.

“Portanuova – says Fabio Novembre – is an example of how architecture can shape the present and reflect the identity of the city. This area has become a symbol of modernity and urban quality, and for this reason the pop-ups contribute to this vision and further enhance the area with interventions designed to enrich and serve the community”.

So the walk in Portanuova changes look, and so does the shopping of our community. Yes, because pop-up stores are not only an architectural novelty (they have a truly elegant and innovative style) but they also offer a richer and more varied shopping offer.

In fact, we will have the opportunity to host different brands for commercial offers, initiatives, events and much more… in short, there will be something for everyone!

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