Melinda Theatre takes the spotlight in Milan

The famous brand we all know, Melinda, arrives in Portanuova with “Melinda Theatre” , an immersive, multimedia structure that will transport us to the heart of the Trentine Valleys, offering a unique and engaging sensory experience. 

At the Library of Trees, from Dec. 7 to 21, visitors will be able to explore the experiential structure inspired by the underground cells, the famous rock warehouses located in the heart of the mountain where apples maintain their fragrance in ideal conditions, symbolically accessed by the famous “apple cable car” following the same path as the fruit. An opportunity, in short, to discover, not without emotion, the advantages of natural refrigeration in terms of energy saving and environmental sustainability. 

The Melinda Theatre was officially presented last September at Expo Divinazione, the exhibition of Italian agricultural and food excellence held in September in Ortigia, in conjunction with the G7 Agriculture in Syracuse, enjoying great success with the public and the press.

We are waiting for you to discover the world of Melinda!