FRA! X Portanuova – Spread Your Love!

On the occasion of Pride Month, Piazza Gae Aulenti will be transformed into an open-air canvas where artist Francesco Caporale, FRA! @fradesign.it, will create a Doodle Art style artwork intended to be a celebration of universal love. 

Click here to find out more about the initiative.

And there’s even more! You will be able to reserve on the Portanuova Milano appan exclusive FRA! poster @fradesign.it and Moleskine’s Cahier Volant – while supplies last – and pick them up directly at the entrance portal to the installation. Moleskine will also offer the possibility to personalize your notebooks at the Moleskine Store in Piazza Gae Aulenti, for a very special gadget.

To best express the spirit of Love Week, we want to invite all people, lovers of art, creativity and universal messages, to not miss a unique photo opportunity in the center of the square. This will let people participate in the contest combined with the initiative in an easy way!
Here are the steps:

– Go to the fountain in Piazza Gae Aulenti between June 29 and July 2.
– Stand in the “photo opportunity” in the center of the artwork.
– Take a creative selfie or have your photo taken.
– Post the photo on your Instagram profile by tagging @portanuovamilano.

The photos will be judged by an internal jury that will select the 10 most original submissions. The focus will be on: creative idea, image quality (light, shadows, angle), and relevance to the “Spread Your Love” theme. The winners will each receive an exclusive artwork from FRA! @fradesign.it, making the memory of this week even more special.

Will you be one of the winners? Find out by July 15 on the Portanuova district’s social channels. The selected ones will be notified via private message on Instagram, keep an eye out for DM!

To pick up your prize, you will have to go to COIMA’s headquarters, Piazza Gae Aulenti 12, from July 17 to 31, Tuesday to Thursday (9 am – 1 pm and 2 pm – 6pm), presenting the winning message and an ID.

The “Love Week Contest” is open to everyone, as long as they are registered on Instagram. For more information, read the rules here.

Download the Portanuova Milano app! 
We are waiting for you to celebrate “Love Week” together in a riot of colors, emotions and creativity.